Build home design
Image default

How Online Reviews Provide Buyers With More Transparency Than Ever Before

The use of reviews to help shoppers make informed purchases is increasing, but there are a few key challenges. For example, how can these reviews be vetted? Here are four ways. First, you must understand the concept of moderating reviews. Review moderators are human or automated, and their job is to weed out fake reviews or content that violates company policy. Moderators may filter reviews before they are posted after they’re published or at any point in the process. Whether or not your business does this is a matter of preference. However, companies that are proactive about moderating reviews, such as, should have good processes in place and be willing to change them when necessary.



It’s no wonder 80% of users read online reviews before buying. The rise of online reviews has helped reduce information asymmetry in the digital marketplace, where consumers have little or no information about the product they’re buying and often can’t even examine it before making a purchase. Narciso stresses that this increased transparency results from increased consumers’ ability to access information about products they’re interested in.

Customers rely on online reviews to make buying decisions, but they also need to feel confident that the studies they read are based on real experiences. As a result, consumers are more likely to trust online reviews over personal recommendations. In fact, 93% of 18 to 34-year-olds said that reading online reviews had influenced their purchasing decisions. In addition, online reviews give consumers the power to share their side of the story about their buying experiences and provide social proof to other potential customers.

However, online reviews have their drawbacks. They can be manipulated and fabricated to appear to be unbiased. Many online review websites have started displaying fake reviews, which can damage their competitors’ reputations and enhance their products. Therefore, counterfeit studies can have disastrous consequences on the importance of a brand. So, how do buyers protect themselves? By following the rules set by the site, you can avoid fake reviews.

It’s important to remember that the online world is changing. Consumers’ expectations are more heightened than ever, manifested in how reviewers interact with the products they buy. Companies need to understand this new environment and adapt their marketing strategies accordingly. A robust administrative body and sufficient resources will help in the battle against fake reviews. So, keep these three tips in mind when dealing with online reviews.



The authors of this article analyzed how to determine whether an online review is fictitious or authentic. They found that fictitious reviews usually contain many emotive words such as “good,” “bad,” and other terms. They also noted that authentic reviews are likelier to have spatial words, nouns, and pronouns. These differences may be caused by the annotator’s bias toward a specific location or brand. As a result, the authors found that their research sample was composed of many fictitious reviews that were not.

The results of the Linguistic Study led to the development of a guideline to distinguish fictitious reviews from authentic reviews. This guideline was then applied to an experimental design in which 240 annotators annotated 54 studies, including 27 genuine reviews and 27 fictitious ones. Statistical analysis was conducted to determine the difference in the groups. Overall, the results suggest that the User Study guideline can significantly increase users’ ability to distinguish fictitious reviews.

Language-based approaches were more effective than metadata-based methods in detecting fictitious reviews. They have the benefit of applying to any website. Unlike rule-based systems, language-based approaches rely on individual reviews instead of macro patterns and trends. Furthermore, these methods allow for non-duplicate fictitious reviews to be identified. As a result, readers can use this guideline to judge the authenticity of online reviews.

Comprehensibility refers to how easily readers can understand a review. This factor is primarily driven by the information manipulation theory, which suggests that authentic reviews should be more detailed while fictitious thoughts are vaguer. In addition, the self-presentational perspective offers a genuine review more comprehensible, whereas a fictional entry may contain grandiose language. Therefore, both types of studies should be read with a critical eye.



Increasingly, consumers want more transparency and authenticity from online reviews. Many people think that brands that delete negative feedback undermine the consumer experience. In fact, 56% of UK consumers would like to know the policies of review websites before purchasing anything. The best way to ensure that consumers’ voices are heard is to promote open platforms encouraging consumer votes. According to a recent survey, 49% of consumers believe that some brands manipulate their reviews, and 57% believe that some companies intentionally censor negative reviews. Regardless, consumers do not like to be led to believe that perfect companies can be trusted.

As consumers lose trust in the mainstream media, political parties, and education systems, more are looking to their peers for information and support. In fact, 89% of global consumers have read online reviews and consider positive customer feedback to be one of the most influential factors in their purchasing decisions. These figures speak volumes about the importance of transparency in online reviews. The power of the consumer’s voice is vital to future-proofing your business and its products.

Increasing consumer trust is the most critical aspect of online reviews, as a buyer can see what other consumers think about a brand and the services offered. Positive reviews are the cornerstone of a good relationship with a brand. Those who have positive experiences with a brand are more likely to return. The same is true for those who have negative experiences. These consumers are willing to give a brand another chance and stick with them throughout a crisis if it is transparent.


Sentiment analysis

According to a recent study, online reviews profoundly impact customers’ purchasing decisions. In fact, 91% of 18-34-year-olds say they trust online reviews more than personal recommendations. Moreover, 95% of consumers say they have read online reviews to help them decide whether or not to purchase a product. This transparency increases the likelihood of second chances for brands and inspires trust in long-term relationships.


Product Pulse

In an increasingly social and tech-driven world, the importance of transparency is more significant than ever. In fact, 84% of shoppers trust online reviews more than personal recommendations, and 91% say they read reviews occasionally. In this connected world, consumers can find negative news and reports and choose a brand based on their peers’ recommendations. Therefore, the more transparent a brand is, the more likely it will buy.

One of the best ways to make your brand more transparent is by reposting positive reviews. When reposting a positive experience, give credit to the reviewer. This practice can be beneficial for both brands and consumers. For example, Casper will frequently repost positive reviews from consumers. By sharing these reviews, they can increase transparency and drive more reviews. In addition, encouraging transparency makes customers more likely to share thoughts on social media.